![]() People who I thought had similar music tastes as me keep sharing screenshots of Berkeley, Burlington, and Boulder, while I’ve been “objectively” assigned Provo. Spotify did not tell me how each of the towns was chosen as a possibility for the map, but it’s a strong theory. It could be that everyone I know has the taste of college students. My co-worker Samit Sarkar pointed out that the most common Sound Towns were also big college towns. So is the sample section for a Sound Town label just three specific artists? How did Spotify pick those three, which aren’t even always from a listener’s top five groups? How many towns are even options? Is everyone in the United States doomed to get a town in this country? It is objective and entirely driven by a user’s listening history. The Sound Town selected for each eligible user has the most similar taste profile to their own - based on their most streamed artists of the year and how those artists are streamed in other cities across the globe. Spotify is trying to make a gay commune in berkeley, a lesbian commune in burlington, and a bisexual commune in cambridge- carey November 29, 2023įor what it’s worth, this is what a Spotify representative told me: People on Twitter keep joking that Burlington is “for the gays,” probably because of MUNA and boygenius, but poking around social media, I’ve realized it’s also the Sound Town for a lot of Gen X Dad music. An official statement from Spotify says that the Sound Town results are artist-based, but I know someone whose Provo assignment gave them three tiny indie bands, while I had Taylor Swift. A lot of K-pop fans have been getting Davis, and a lot of people with “pop” as their top genre have also gotten Provo. The artists are also not mutually exclusive to each town I’ve seen Taylor nearly everywhere. Meanwhile, Provo is generating a range of Taylor Swift, Andrew Lloyd Webber, Weezer, and The Strike. I’ve seen Bob Dylan, the Grateful Dead, Fiona Apple, Death Grips, and boygenius all associated with Burlington as a Sound Town entry. ![]() But it’s not like these towns are generating similar music tastes.īurlington usa according to spotify wrapped /b2AESPzV6s- meg succession text posts November 29, 2023 But looking at other people’s “Sound Town” results has me wondering how Spotify calculated this, because people who also got Provo have tastes that seem completely different from mine.įor starters, the same handful of towns keep popping up (at least, judging by reports from my very U.S.-centric social media feeds): Provo, Utah Cambridge, Massachusetts Davis, California Berkeley, California Bozeman, Montana Boulder, Colorado and, perhaps most commonly, Burlington, Vermont. Which, all right, fine, maybe this specific combination is more common in Provo than it is in the rest of the world. I mean no offense to people who live in Provo, Utah, but what the fuck? According to Spotify, this is because I listen to Taylor Swift, Mitski, and Sleeping at Last. This year, one such category was “Sound Town,” which supposedly tells you which town’s population has the listening habits most similar to yours. In addition to the standard things like your Top Artist (Taylor Swift for me) and Top Song of the year (thanks to an association with an NPC in our D&D game, mine was Jimmy Buffett’s “Margaritaville”), Spotify likes to get a little quirky and come up with other categories like listening archetypes. It’s the most wonderful time of year - Spotify Wrapped season! Every year, the music streaming service aggregates its users’ listening data and presents them with fun little infographics about their most-listened-to artists and songs.
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